Carrani Tours inaugurates a new store in Rome – Termini Station area

Your journey starts here: Carrani Tours & City Tours open a new store in Rome

Rome has a new point of reference for travelers. Carrani Tours has opened a new store at Via Solferino 15/19, just a short walk from Roma Termini Station. Created in collaboration with City Tour Worldwide, the new location brings together traveler assistance, expert advice and a wide selection of experiences to buy in Rome and across Italy.

More than a traditional travel store, this new space has been designed as a welcoming hub where visitors can meet a local team, receive personalized support and find inspiration for the next stage of their Italian journey.

A convenient location in the heart of Rome

Thanks to its strategic position near Termini Station, the store is easy to reach for travelers arriving in Rome by train, airport transfer or public transportation. Inside, visitors will find a dedicated public area where they can ask questions, receive assistance and discover the tours and services offered by Gray Line I Love Rome and City Tour. The location will also host part of the company’s operational team, creating a direct connection between the people who design and manage the experiences and the travelers who enjoy them.

Traveler services, tours and local expertise

Whether visitors are looking for a guided tour of Rome, practical assistance during their stay or ideas for exploring other parts of Italy, the team will be available to help. A range of experiences in Rome can be bought onsite as well as services for some of Italy’s most iconic destinations, including:

Florence
Venice
Pompeii
Capri

A welcoming place for travelers and partners

With more than a century of experience in Italian tourism, Carrani Tours wanted to create a physical space that reflects its long-standing commitment to hospitality and customer care.

This opening further strengthens our presence in Rome. Our aim is to provide travelers, partners and local stakeholders with a welcoming place where they can meet our team, receive expert advice and count on high-quality support.

explains Laura La Polla, Sales & Operations Director.

The store will also serve as an important point of reference for international tour operators and travel agencies whose clients are visiting Rome.

As Zena Batocchi, Global Sales Director of Carrani Tours, explains, the goal is to offer travelers

a safe harbor in the city and give international partners the confidence of knowing that their passengers can rely on local assistance, hospitality and professional care throughout their stay.

Coming soon: official I Love Rome merchandise

In the coming months, the store will also welcome a dedicated area featuring official I Love Rome branded merchandise. Visitors will be able to choose distinctive products and souvenirs inspired by the Eternal City, taking home a special memory of their time in Rome.

An international collaboration in the Eternal City

The new store is the result of a strategic collaboration between Carrani Tours and City Tour Worldwide.

Rome is one of the world’s leading destinations, this international partnership allows us to be even closer to travelers, offering a physical touchpoint that enhances customer support and brand visibility.

says Roger Cerdan, Director of the Tourist Vehicle Division at City Tour Worldwide.

Through this new location, the two companies are developing an increasingly integrated approach to urban tourism—one that combines international reach, local expertise and direct assistance for today’s travelers.

The new Carrani Tours and City Tour Worldwide store is located at:

Via Solferino 15/19, Rome (near Roma Termini Station)

Come and meet our team, discover our experiences and start planning your next Italian adventure.

Your journey starts here! (See photo gallery below.)