Carrani Tours speeds up its digital transformation: new partnership with dAirect
Carrani Tours announces the collaboration with dAirect, company specialized in developing innovative solutions for businesses’ digital presence
For the past couple of years, Carrani Tours has been undertaking a digital transformation journey aimed at increasingly integrating technology, innovation, and advanced digital tools into its growth strategy.
The agreement with dAirect is part of a broader vision aimed at strengthening the historic operator’s ability to anticipate the evolution of the tourism market and seize the opportunities offered by new technologies. Over the coming months, this journey will see the introduction of further initiatives and innovative projects designed to consolidate the company’s competitiveness and enhance the overall experience of both B2B clients and travellers.
Roberto Pannozzo, CEO of Carrani Tours, strongly supported this partnership is convinced that digitalization and competitiveness go hand in hand:
Digitalization is not an isolated project, but a strategic direction we have chosen to pursue with conviction. The collaboration with dAirect represents one step within a broader journey that will see us increasingly invest in innovation, technology, and new tools to improve our competitiveness and the service we offer to our partners and travellers.
Marino Lagattolla, Director of Marketing & Communication, embraces the potential of AI:
The collaboration with dAirect allows us to combine our long-standing experience in the tourism industry with the potential of Artificial Intelligence, strengthening our digital ecosystem and making our services increasingly scalable and closer to our clients. It will be a very interesting test.
Antonio Picozzi, CEO and Co-founder of dAirect, also wanted to share a very enthusiastic statement and highlights that
The way travellers discover and choose tourist experiences is changing rapidly. More and more users are asking artificial intelligence directly what to do, what to visit, and which services to book during a trip. Collaborating with Carrani Tours, a historic player in Italian tourism, is a source of great satisfaction for us. This collaboration represents an important step for dAirect in an innovation journey that looks at the entire tourism supply chain, beyond the hospitality sector alone.
With this new collaboration, Carrani Tours confirms its commitment to continuously investing in innovation and digitalization, demonstrating how tradition and technological development can come together to shape the future of tourism and offer an increasingly effective, accessible, and traveller-focused service.
