Carrani Tours officially recognized as “Historical Trademark of National Interest”
A recognition celebrating more than a century of experience, passion, and commitment to promoting Italy around the world.
We are proud to share a particularly important milestone for Carrani Tours: we have been awarded the Historic Trademark of National Interest, with our registration in the Special Register of the Italian Patent and Trademark Office, part of the Ministry of Enterprises and Made in Italy.
To qualify for inclusion in the Register, a brand must have been registered, or otherwise effectively and continuously used, for at least 50 years and must belong to a nationally significant company of historic excellence with strong ties to Italy.
Carrani Tours was founded in Rome in 1925 and in 2026 celebrates 101 years in business: more than double the minimum age required to obtain this prestigious recognition.
-
- Tourists in St Peter’s Square
-
- Benedetto De Angelis & his staff
-
- Benedetto De Angelis with new vehicles
-
- Amedeo Ambrosi, 1960
-
- Old vehicle next to the Arch of Constantine
-
- A tour to Capri
For over a century, we have been helping travellers, tour operators, and travel advisors discover our country, creating itineraries and experiences that tell the story of Italy through its artistic and cultural heritage, its landscapes, its cuisine, its traditions, and the people who make it unique. Our mission has remained unchanged: to be a trusted point of reference for those who want to discover and experience Italy, placing our in-depth knowledge of the country at the service of our partners and travellers.
The Historic Trademark of National Interest recognition celebrates precisely this continuity over time: it is a testament to a journey that began in the last century and has continued to the present day through experience, reliability, and a deep passion for Italy. Being recognized as a Historic Trademark also brings responsibility: it means preserving and enhancing our heritage. At the same time, tourism is constantly evolving, just as the needs of travellers and our international partners have changed and will continue to change. Our challenge is to keep evolving alongside them, creating new products, new experiences, and new ways to discover our country, while preserving the values that have guided us since the early decades of the twentieth century.
-
- A brochure from the ’40s
-
- A logo from the ’50
-
- Paolo Delfini with some drivers in the ’70s
-
- A motorcoach in the ’80s
-
- USA, 1986
-
- Fitur, 1987
Being a historic brand is not only about having a remarkable past. It means turning our history into a solid foundation from which to innovate, grow, and continue telling the story of Italy to the world.
This milestone also belongs to all the people who have been, and continue to be, part of the Carrani world: our team, our partners, our clients, and the travellers who, generation after generation, have chosen to place their trust in us.
To all of them, our heartfelt thank you!
One hundred and one years later, our journey continues!
