The art of designing Italy

A century of knowledge, a new perspective on luxury travel

Something new, built on experience

Launched just a few weeks ago, Maestria, Italy Bespoke by Design is a new brand poised to become a trusted point of reference in the luxury travel sector. Created for discerning travellers seeking top-notch luxury experiences, it is already making its mark on the world of bespoke luxury travel. With its new dedicated B2B website now live – an elegant, inspiring digital platform. Designed to inspire travel professionals -, the response from the international travel trade has been overwhelmingly positive.

Although the name is new, Maestria’s approach is rooted in over a century of Italian travel expertise. This wealth of knowledge, cultivated through decades of welcoming travellers to Italy, inspires a contemporary vision of luxury: one that is personal, thoughtful, and deeply connected to the essence of each destination.

Maestria is not simply for those with generous travel budgets. It is for travellers who value the stories behind the landmarks, the people who bring traditions to life, and the unexpected moments that transform a beautiful journey into an unforgettable one. The name reflects this philosophy. Maestria is the Italian word for mastery or craftsmanship, a quality that one achieves through experience, dedication, time, and attention to detail. It captures the essence of how every journey is conceived: carefully and individually composed.

Beyond the expected

Italy is a stunning yet multifaceted country. Through an extensive network of local relationships and an intimate understanding of the country, Maestria opens doors to experiences that go beyond conventional travel. Rather than following a predefined itinerary, the Maestria Team listens, interprets, and designs journeys and activities around each traveller’s interests, preferences, and pace. Every experience has its own purpose, every destination its own rhythm: A private encounter with a master artisan in Venice, hunting for white gold (truffle) in Piemonte, an evening behind closed doors in Tuscany, a dinner among ancient olive trees in Puglia, the luxury of silence in the Dolomites…

A more thoughtful way to travel

True luxury lies in the freedom to experience a destination meaningfully, without feeling rushed. This philosophy also reflects the company’s commitment to mindful and responsible travel, favouring experiences that celebrate local communities, preserve traditional craftsmanship, and honour Italy’s extraordinary cultural and natural heritage.

Every journey, entirely your own

There are countless ways to experience Italy. Some may find inspiration in art, architecture, and history. Others in exceptional gastronomy, secluded landscapes, or the simple pleasure of experiencing everyday Italian life from a different perspective. Whatever the inspiration, Maestria role is to bring each element together with sensitivity, creativity, and meticulous orientation to detail. The result is an experience of Italy that feels deeply personal, authentic, and impossible to replicate.